Cartier Panthere Watch: luxury and elegance

 

If there is a reference to luxury that dreams are made of in terms of fine watchmaking and watchmaking in general, it's no doubt Cartier. A name and a legend that we touch with our fingertips when we hold a piece of this mythic jewelry.

Each of its models is iconic, and when the Jeweler of Kings decides to update one of its emblems, it's always an instant success… This piece is one of these icons acclaimed by their clientele, so the house of Cartier decided to relaunch it with more fluidity, still very feline and sensual as ever on a lady's wrist: the Panther watch.

The subject is highly passionate because the watch is known among specific clients and specific mature markets like France, Europe, the United States, and Japan… on the other hand, you take a market like China, people have never seen the watch, so it is not at all in the collective conscience. That also has implications for telling the story about its relaunch…

The Panther watch as we know it today was actually born in 1983, and it was the first time a look that is both a watch and a piece of jewelry was commercialized, which means that physically, you could not tell the difference between the bracelet and the case. In the past, watches were in general cases and were presented on leather and metal bracelets. This was only offered with a metal bracelet, with a total fusion from the aesthetic point of view.

This watch is called the Panther, not as a first intention even before its creation, but after the fact, when the final result was achieved, thanks to what it meant. Meaning the softness of its forms and curves; the case is a square with rounded angles. By the way, the point is designed to attach to the bracelet and also by its great fluidity, extensive articulation, and the great suppleness of its bracelet. It evokes sensuality, elegance, great femininity, and a sort of analogy that appeared between the movement of the bracelet and the direction of the back of a panther when it's walking, meaning by the action of the links, and that's why it's called Panther and has enjoyed such success.

Steel, yellow, white, and pink gold.. paved with diamonds or a set bezel, or even in limited edition with spots of lacquer or black enamel, the Panther is not only a style but also a touch of technicality from Cartier…

Initially, 1983, when the Panther arrived on the market, it had quartz movements. Today, it still has quartz movements. Aesthetically, it's the same piece as the 80's. The Panther is the Panther. The significant evolution over the 80s is undoubtedly the bracelet link technique; they worked on the fact that the bracelet remains comfortable over time…

In 2017, with this new evolution of Panther, the strategy is clear: Cartier is concentrating on its strong points.

So that's all for today. We will see you in the next blog.